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I'm a fan of Michael Lewis's writing, but this product placement is just ugly: She faxed the numbers to insurers, then walked to Au Bon Pain. Everything was su
by dpapathanasiou 19y ago
I'm a fan of Michael Lewis's writing, but this product placement is just ugly:
She faxed the numbers to insurers, then walked to Au Bon Pain. Everything was suddenly more vivid and memorable. She ordered a smoked-turkey and Boursin cheese sandwich on French bread, with lettuce and tomato, and a large Diet Coke.
Is the NYT so hard-up for revenues they're asking their authors to slip these in?
I can't imagine Lewis wrote that on his own.
- jcwentz 19y ago> I can't imagine Lewis wrote that on his own. Of course he did. Ever since Ian Fleming, writers have been inserting brand names to add a sort of edgy verisimilitude.
- ctkrohn 19y agoThe woman they're talking about said "everything was suddenly more vivid and memorable." Presumably the event was so important that she remembered trivial details around her that she normally would have forgotten. It happens to everyone.