Well, there's also the minor detail that the Australian market is small, and transport to other markets is expensive... But you're dead right about the social

Well, there's also the minor detail that the Australian market is small, and transport to other markets is expensive... But you're dead right about the social tolerance aspect. My younger brother started a car detailing company - OK, it's not innovative or anything, but he was really looked down upon by the wives of some of his friends...