What if Acme Orbital Thrusters is a long-running, covered-up fraudster? Why should they get to automatically outrank sites exposing their crimes? Or what about

What if Acme Orbital Thrusters is a long-running, covered-up fraudster? Why should they get to automatically outrank sites exposing their crimes? Or what about when there are multiple trademarks for different goods and services from different companies that are all exact matches for the search terms?