>most people don't want to run their own business no matter how safe you make it. I've spent the last few years encouraging people around me to start or run or

>most people don't want to run their own business no matter how safe you make it. I've spent the last few years encouraging people around me to start or run or improve their businesses, but so many of them ... don't want to deal with all of the other aspects of running a business. True dat. But you point this out as if it is some moral failing on their part. People generally don't want to do uninteresting stuff. "all of the other aspects of running a business" is seriously uninteresting. Its why I don't have a dog - am not interested in picking up dog poop :) If its about the money...I have made 5-6 figures from simple butterflies & straddles - took me less than half hour to devise, and then I just wait for the right mkt opportunity to come along. If its about independence, not working for anybody etc...my boss used to say that while I only have 1 boss (ie. him ), he has infinite bosses ( ie. all the customers of the company ). So I don't see what the big advantage is in being accountable to the masses of the planet because of some bug in some stupid software. There's trons of things infinitely more interesting than being an entrepreneur - Family. Mathematics. Physics. CS.