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Hey congrats, and I hear what you're saying about people tugging on heartstrings to sell stuff. But I think the kid connection is a legit part of the point. I
by surrealize 14y ago
Hey congrats, and I hear what you're saying about people tugging on heartstrings to sell stuff.
But I think the kid connection is a legit part of the point. In the developed world at least, $250 is getting into the range where something stops being an Expensive Piece of Electronics and starts being something that your kids can break without breaking the bank.
Many people would hesitate to give a more expensive laptop to a young kid. But something this cheap changes that equation. So the kid stuff in the ad isn't just heartstring-tugging, it's part of the point.
- Evbn 14y agoShowing an ad where a kid drops a laptop in the bathtub (um, maybe not quite that) and life goes on would be cool. Making an ad about a dead mom and playing sapping music to match a video hangout is over the top.
- surrealize 14y agoThere was a shot with a kid walking on a closed chromebook.