"The upshot of it is that Twitter allows you to build those relationships in a scalable way." Having the same tweet be pushed to 1000+ people is not building r

"The upshot of it is that Twitter allows you to build those relationships in a scalable way." Having the same tweet be pushed to 1000+ people is not building relationships in any meaningful manner though. Sending a personalized tweet to 1000 different people is though, but then that wouldn't be scalable.