In search alone, Google launches hundreds of improvements per year. Most people would call that innovation. The biggest recent example is the knowledge graph,

In search alone, Google launches hundreds of improvements per year. Most people would call that innovation. The biggest recent example is the knowledge graph, and there was stuff like instant, but they're constantly doing algorithm changes behind the scenes that are not as visible. They also do a lot of stuff for advertisers (their real customers) that you probably won't know about if you don't manage advertising campaigns. Android has had lots of innovations, such as being the first NFC-enabled mobile OS, the first with turn by turn directions, voice actions and the quality of their speech recognition in general (which requires constant innovation), etc. Google Translate. Google Takeout. Google Transparency Report. The Google+ sharing model (circles), which forced Facebook to respond and implement something similar. etc.