That's what "lead generation" in Mila(http://mila.com http://mila.com) is doing: tweets matching vendor's products/services are presented as potential leads for

That's what "lead generation" in Mila(http://mila.com http://mila.com) is doing: tweets matching vendor's products/services are presented as potential leads for the salesperson to act upon. When you tweet "looking for a cool new shirt" Old Navy would see your message and could give you a coupon.