I was thinking of doing this about a couple years ago. The advantage for an independent company is you have more product and cost flexibility, thus getting you

I was thinking of doing this about a couple years ago. The advantage for an independent company is you have more product and cost flexibility, thus getting your subscribers better deals. Also amazon's version is unflexible with the time periods which can cause problems. Fine tuning the delivery periods would be advantageous. However, anyone I mentioned it to (all males, one female incidentally) thought it was silly. I still think it has potential though.