Great post Dan! Not sure I completely agree, though. If you're talking to people who are socializing, eating lox, and talking about how nice the weather is...c

Great post Dan! Not sure I completely agree, though. If you're talking to people who are socializing, eating lox, and talking about how nice the weather is...coming in trying to sell an umbrella is interruptive at best. If, however, you find a bunch of people huddled under a bus stop because they dont' have umbrella's, and are all waiting for the rain to stop....then coming in trying to sell an umbrella is genius. It's all about targeting correctly. If a bunch of people are on Twitter complaining about how their new Ford is having alternator problems, and you run a mechanic shop that specializes in fixing them on the cheap, then you're providing value. Right? I think it just has to do with how advertisers approach this, and how good of a job they do in crafting their copy, and their target demographic. Let's hope for our sake (and theirs), that they spend a real amount of time focused on that problem and don't mess it up.