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I haven't used Twitter's ad platform at all (I honestly don't have much to advertise). But is this pricing universal? $50 for 130 clicks, aka $0.39 per click?
by potatolicious 14y ago
I haven't used Twitter's ad platform at all (I honestly don't have much to advertise).
But is this pricing universal? $50 for 130 clicks, aka $0.39 per click? That seems like an exorbitant price for a click with unknown and probably low intent.
A CPC of $0.39, a CPM of $32.70!!!
I'm not an online marketing expert - is this realistic?
- Gustomaximus 14y agoPricing largely depends on audience quality and product margin (and a million small things...), so there is no 'right amount' only what's right for your business. To give you an idea of range, in my marketing life I have sold low margin products in low quality audiences paying as little as $0.01 CPC. But for some high margin products in targeted environments I have paid in excess of $100 per click. It is worth understanding this environment if any peeps are building something that monitises from advertising.