Disruption isn't innovation, at least not in the sense that's being discussed here. Google disrupted the market by innovating on the business / payment model,

Disruption isn't innovation, at least not in the sense that's being discussed here. Google disrupted the market by innovating on the business / payment model, but that's very different to product innovation. MS frequently used to disrupt markets by entering at lower price points but no-one ever claimed they were innovative, quite the opposite.