4 ms·
They've been going after the religious right for a long time now. I used to be a subscriber, and they started skewing more and more overtly religious with each
by jonnathanson 14y ago
They've been going after the religious right for a long time now. I used to be a subscriber, and they started skewing more and more overtly religious with each issue. Eventually I got tired of the science-bashing, the Bible study, the Tea Party tubthumping, etc.
I wish them the best of luck in their online venture, though I do share your skepticism that their target audience is digitally connected.
A big issue with their target demo is that it's really hurting, financially. Those folks might be cutting back on subscriptions, or even ad hoc purchases, in general. That doesn't look to change anytime soon. That being the case, maybe Newsweek feels it can earn better ROI by selling digital ads against free eyeballs than it can by trying to sell print copies to people unable or unwilling to pay for them. If this is the case, the strategy might be somewhat reasonable.