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Believe it or not, people aren't buying Audis in China because they're thrifty. China was a huge market for Audi in the past as luxury status symbol. However,
by mullingitover 9mo ago
Believe it or not, people aren't buying Audis in China because they're thrifty.
China was a huge market for Audi in the past as luxury status symbol. However, now Chinese buyers are so enamored with new tech-heavy Chinese luxury cars that Audi had to go make a whole sub-brand specific to the Chinese market just to stay in the game[1].
[1] https://www.audi-mediacenter.com/en/press-releases/double-debut-in-shanghai-audi-and-the-audi-e-concept-16359 https://www.audi-mediacenter.com/en/press-releases/double-de...