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The article misses the other reason that Walmart has invested in multiple attempts at electronic payments: not paying merchant fees to Visa and Mastercard. That

The article misses the other reason that Walmart has invested in multiple attempts at electronic payments: not paying merchant fees to Visa and Mastercard. That's why their system requires you hooking up to your bank account directly. All of Walmart's attempts at this have been focused on making Walmart's bottom line better, which is why every one of them has failed, whereas Apple Pay is making my payment experience better, and why I use it all the time.

ehhthing 9mo ago
Walmart does not require you to link a bank account for any of these schemes.
gdulli 9mo ago
It sounds like the Walmart approach has two fewer middlemen, which sounds nice to me. Walmart's interests are aligned with ours here. Whatever profit they have to give up as payment overhead will be passed along to us as higher prices.
bryanlarsen 9mo ago
They're being too greedy. Cut out the middle man and give most of the benefit to the consumer. 3% cash back or better, and you'll sizable sign up. No profit now, but now you've got control of the situation, which is huge, and gives you more opportunities for the future. You've also got leverage for your negotiations with the merchant card banks.
- cr125rider 9mo ago
  Exactly. It needs to be a recurring benefit to me. Target Card is one of the few that got me.
gruez 9mo ago
>The article misses the other reason that Walmart has invested in multiple attempts at electronic payments: not paying merchant fees to Visa and Mastercard. That's why their system requires you hooking up to your bank account directly. But you can add credit cards as well? https://www.walmart.com/cp/walmart-pay/3205993 https://www.walmart.com/cp/walmart-pay/3205993
- nikole9696 9mo ago
  Was going to reply this - I have Walmart Pay and it's my credit card. I'm supremely annoyed because Walmart Pay still rather sucks. I have to scan a QR code which opens the app, then approve it from there. It's not simple like Apple Pay where I just tap my phone. But after hearing tons of stories of issues with people getting compromised by the terminals, I sucked it up and just did it, since their terminals don't support tap CCs.
PearlRiver 9mo ago
So if you want to pay electronically you have to install their app? That is a pretty ballsy move not many stores can get away with that.
- gruez 9mo ago
  No, they still have credit card terminals. It's only that they don't support contactless.

ehhthing 9mo ago

Walmart does not require you to link a bank account for any of these schemes.

gdulli 9mo ago

It sounds like the Walmart approach has two fewer middlemen, which sounds nice to me. Walmart's interests are aligned with ours here. Whatever profit they have to give up as payment overhead will be passed along to us as higher prices.

bryanlarsen 9mo ago

They're being too greedy. Cut out the middle man and give most of the benefit to the consumer. 3% cash back or better, and you'll sizable sign up. No profit now, but now you've got control of the situation, which is huge, and gives you more opportunities for the future. You've also got leverage for your negotiations with the merchant card banks.

cr125rider 9mo ago
Exactly. It needs to be a recurring benefit to me. Target Card is one of the few that got me.

gruez 9mo ago

>The article misses the other reason that Walmart has invested in multiple attempts at electronic payments: not paying merchant fees to Visa and Mastercard. That's why their system requires you hooking up to your bank account directly. But you can add credit cards as well? https://www.walmart.com/cp/walmart-pay/3205993 https://www.walmart.com/cp/walmart-pay/3205993

nikole9696 9mo ago
Was going to reply this - I have Walmart Pay and it's my credit card. I'm supremely annoyed because Walmart Pay still rather sucks. I have to scan a QR code which opens the app, then approve it from there. It's not simple like Apple Pay where I just tap my phone. But after hearing tons of stories of issues with people getting compromised by the terminals, I sucked it up and just did it, since their terminals don't support tap CCs.

PearlRiver 9mo ago

So if you want to pay electronically you have to install their app? That is a pretty ballsy move not many stores can get away with that.

gruez 9mo ago
No, they still have credit card terminals. It's only that they don't support contactless.