> And the one party that isn’t in control, that should be, is the consumer. Nice as an ideal. But even of consumers who claim to care, most will sign away all

> And the one party that isn’t in control, that should be, is the consumer. Nice as an ideal. But even of consumers who claim to care, most will sign away all their rights for a 1,000,000-to-1 shot at a $1,000 gift certificate. Which shot is only worth 1/10 of a cent, if you do the arithmetic.