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Advertising alternatives to trademarked names is completely legal in every sense. It's known as comparative advertising and is established for more than a cen
by delfinom 9mo ago
Advertising alternatives to trademarked names is completely legal in every sense.
It's known as comparative advertising and is established for more than a century.
You simply cannot pretend to be that trademark product/business and you cannot disparage that trademark.
- specialist 9mo ago> You simply cannot pretend to be that trademark product/business Some fraction of consumers are duped. Otherwise there wouldn't be so many knockoffs. If I enter Acme Orbital Thrusters into a search engine, the exact match, their actual website, must be the top hit. Otherwise it's a racket, not a search engine.
- spolitry 9mo agoHow much did you pay for that search engine?
- specialist 9mo agoYou worried Google, Facebook, Amazon, and Apple will cease to exist if they stop tricking their audience?
- Marsymars 9mo agoWhat if Acme Orbital Thrusters is a long-running, covered-up fraudster? Why should they get to automatically outrank sites exposing their crimes? Or what about when there are multiple trademarks for different goods and services from different companies that are all exact matches for the search terms?
- skylurk 9mo agoTrademarks differentiate products. App Store is full of shady clones with near identical icons, screenshots and names that differ from the original by a few letters.