Or it's a distraction from the message. If your argument is strong, I can try to change the conversation to you by finding some artifact and magnifying it throu

Or it's a distraction from the message. If your argument is strong, I can try to change the conversation to you by finding some artifact and magnifying it through some creative interpretations - imply negative associations to X, suggest your references aren't allowed because of Y, or try get the group to attack ad hominem until it chokes out everything else. We've collectively gotten pretty good at this in the last decade.