The same reason Intel worked on OpenCV : they want to sell more hardware by pushing the state of the art of what software can do on THEIR hardware. It's basica

The same reason Intel worked on OpenCV : they want to sell more hardware by pushing the state of the art of what software can do on THEIR hardware. It's basically just a sales demonstrator, that optionally, if incredibly successful and costly they can still sell as SaaS, if not just offer for free. Think of it as a tech ad.