They've had free Uber TAXI in Boston since Tuesday morning (until Thursday 8pm) and it's been awesome. I ubered home yesterday and to work this morning. I'm pr

They've had free Uber TAXI in Boston since Tuesday morning (until Thursday 8pm) and it's been awesome. I ubered home yesterday and to work this morning. I'm pretty sure the idea was to get the cabbies onboard. And it worked: both cabbies I used were in love with the extra cash and said that they and all their friends would use Uber from now on. They had amazing revenue nights! We'll see what happens when the traffic dies down, but I'm betting it was a smart investment on Uber's part. I wonder how much it cost. According to one of the cabbies, they tried charging $200 for the iPhones when they initially rolled out, and it went nowhere. Then they gave them away for free, and a lot of cabbies got the phones, but the traffic was too low so they just left it in the glove compartment. Now they're on board. Well done, Uber! I wonder if they paid the regular Uber drivers for the reduced traffic during the promotion...