I think that it is an atrocity that most companies do such a bad job of tracking from ad spend to clicks to leads to sales to recurring sales. If you know the

I think that it is an atrocity that most companies do such a bad job of tracking from ad spend to clicks to leads to sales to recurring sales. If you know the LTV of a customer and the acquisition cost, you can scale a profitable marketing campaign basically to the limit of the channel or your cash depending on how fast you turn over money. Also tracking the lifetime value of clients, you could find that what is an unprofitable channel in the short-mid term becomes profitable after some point down the road, or not at all. Knowing is half the battle!