3 ms·
If the advertisers don't know the difference between a human and a bot then they will still pay money to display the ad.
by lizknope 9mo ago
If the advertisers don't know the difference between a human and a bot then they will still pay money to display the ad.
- lifetimerubyist 9mo agoYou’d think they would eventually notice their ROI is terrible…?
- lizknope 9mo agoI hope so but I don't know.
- nick486 9mo agothe alternative - not buying ads - is worse though. No one knows about you, and you sell nothing. so it ends up being seen as a cost of doing business. that is passed on to paying customers. I'm really starting to wonder how much of the "ground level" inflation is actually caused by "passing on" the cost of anti-social behaviors to paying customers, as opposed to monetary policy shenanigans.
- zvqcMMV6Zcr 9mo agoThere were some dedicated submissions about ad fraud on HN. In long term companies tend to reach equilibrium, where both reducing and increasing ad budget decreases profit. It is a classic prisoners dilemma, giving up on ads with poor ROI would be obvious decision if it wasn't for competitors who will benefit both from some actual conversions and lower bids for domain specific keywords.