CAC-LTV by itself is not a great long term strategy. But it can appear like one in the short term to investors. So there is a plethora of companies happily dum

CAC-LTV by itself is not a great long term strategy. But it can appear like one in the short term to investors. So there is a plethora of companies happily dumping investor money into paid customer acquisition. Blue Apron was a classic example of borderline fraudulent growth metrics and a cash grab IPO before the customer acquisition funnel collapsed.