I love "getting real" and all the entire philosophy that 37signals brings, but how does this vitriolic comment even make sense? How are you supposed to talk abo

I love "getting real" and all the entire philosophy that 37signals brings, but how does this vitriolic comment even make sense? How are you supposed to talk about the people you are designing software for without a generic term? I guess you could say "this happens when the 'person' clicks that" "I think that this menu is more 'person' friendly than that one", but then you're just replacing one generic term with another, and really, what's the point. Claiming some sort of moral high ground based on the usage of generic vocabulary is ridiculous.