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I've been meaning to give Vero a try for awhile, it comes highly recommended from some friends, and we have a lot of users who're using it along with Zenbox as

by sgrove 14y ago

I've been meaning to give Vero a try for awhile, it comes highly recommended from some friends, and we have a lot of users who're using it along with Zenbox as well. Awesome to see them providing good material - I especially like the examples. A question though - at what point is your product developed enough to differentiate on plans? When should you focus on tracking LTV - MVP? 0 customers? 1? 10? 100? I'd like to see a "Ok, you're just getting started, here's what you're going to need to put in place immediately, and here are the signs that you need to look at the next steps after that." Any chance of that Chexton? :)

chexton 14y ago
Always great to hear that we've been recommended by some friends! Absolutely a relevant question. I was going to put a few disclaimer paragraphs at the top but took them out at the eleventh hour because this post was already pretty long. For the sorts of tactics in this post I'd say you definitely need product/market fit and a steady stream of incoming customers. Depending on the price of your products, the product mix and your target market this could be 50, 500 or 5000 customers/potential customers. It's more likely to be the upper two, in this case as you need a good sample size to get see any change and know that it's statistically relevant. After I get through this series of post (or in the meantime, if I get a chance) I'll put together a post that addresses exactly what you've asked for: what 3-5 lifecycle emails should you ABSOLUTELY be sending from the word go and at what point should you implement new strategies like those mentioned here. It'd be my pleasure :). chris AT getvero.com if you ever want to get in touch and chat directly too.
- wikwocket 14y ago
  If anyone wants a good primer for a "top 4 lifecycle emails to send," I found patio11's post on the customer.io blog to be very helpful: http://customer.io/blog/What-are-Lifecycle-emails-patio11-patrick-mckenzie.html http://customer.io/blog/What-are-Lifecycle-emails-patio11-pa...

by sgrove 14y ago

chexton 14y ago

Always great to hear that we've been recommended by some friends! Absolutely a relevant question. I was going to put a few disclaimer paragraphs at the top but took them out at the eleventh hour because this post was already pretty long. For the sorts of tactics in this post I'd say you definitely need product/market fit and a steady stream of incoming customers. Depending on the price of your products, the product mix and your target market this could be 50, 500 or 5000 customers/potential customers. It's more likely to be the upper two, in this case as you need a good sample size to get see any change and know that it's statistically relevant. After I get through this series of post (or in the meantime, if I get a chance) I'll put together a post that addresses exactly what you've asked for: what 3-5 lifecycle emails should you ABSOLUTELY be sending from the word go and at what point should you implement new strategies like those mentioned here. It'd be my pleasure :). chris AT getvero.com if you ever want to get in touch and chat directly too.

wikwocket 14y ago
If anyone wants a good primer for a "top 4 lifecycle emails to send," I found patio11's post on the customer.io blog to be very helpful: http://customer.io/blog/What-are-Lifecycle-emails-patio11-patrick-mckenzie.html http://customer.io/blog/What-are-Lifecycle-emails-patio11-pa...