Apple was never keen on customization, and instead they wanted to offer a good experience out of the box as a package (take it or leave it). The problem is tha

Apple was never keen on customization, and instead they wanted to offer a good experience out of the box as a package (take it or leave it). The problem is that Apple has lost good taste and judgement. And their App Store obsession turned "we've made it so simple you don't need to customize it" into "you're not allowed to touch our precious OS, you additional-service-revenue-dodging bastards".