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It never ceases to amaze me how many organizations don't make a meaningful effort to accurately measure and focus on LTV. This lack of focus means that opportu
by rscale 14y ago
It never ceases to amaze me how many organizations don't make a meaningful effort to accurately measure and focus on LTV.
This lack of focus means that opportunities are missed as those organizations fail to identify and address high-value segments, while also overpaying to acquire customers from low-value segments.
It's great to see some actionable tactical advice on using a specific tactic to increase LTV, not just because it's a good advice, but because it's a clear reminder about the importance of LTV as a key metric.
- chexton 14y agoI definitely thought this as I was writing these posts. There is a fair amount of quality analysis out there when it comes to LTV but not as much as you'd expect. The truly quality information comes from thought leaders like Jason Cohen and you can understand why he (or anyone with a rigorous scientific approach to customer acquisition) does so well. There is definitely lots of room for people to focus more heavily on LTV. It's an extremely interesting, complicated and powerful number.