Yeap, but the thing is: - they don't care about the cookies they are setting on their properties, if most of the functionality they have require you to be auth

Yeap, but the thing is: - they don't care about the cookies they are setting on their properties, if most of the functionality they have require you to be authenticated anyway. - These "smaller websites" are exactly the ones more likely than not to be Google's and Facebook's largest source of data, because these sites are the ones using Google Analytics/Meta Pixel/etc.