I would love to see some deep economic analysis of what the fuck is going on with Bombas. Why is everyone on the internet trying to sell a helix mattress? How d

I would love to see some deep economic analysis of what the fuck is going on with Bombas. Why is everyone on the internet trying to sell a helix mattress? How does a marketing department even negotiate that many different contracts with that many small scale influencers? Bombas documentary pls.