I agree, and that’s exactly the failure mode I’ve seen too. What seems to work better is when the “website” isn’t treated as a sales or marketing engine at all

I agree, and that’s exactly the failure mode I’ve seen too. What seems to work better is when the “website” isn’t treated as a sales or marketing engine at all, but as a low-friction publishing surface for information that already exists and already has an audience. That’s actually what I’ve been experimenting with www.sheet2notice.com: instead of building sites, letting people expose a public, read-only page directly from something they already maintain (like a spreadsheet). No funnels, no SEO promises — just a clean, auto-updating view over an existing workflow. In that setup, the page supports whatever goal already exists (updates, coordination, trust), rather than pretending to create demand on its own.