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I think web sites are often a "feature" or means to an end. It may be better to focus on the benefits. (Like more sales/revenue. Reduced customer support. Etc.)
by Leftium 9mo ago
I think web sites are often a "feature" or means to an end. It may be better to focus on the benefits. (Like more sales/revenue. Reduced customer support. Etc.)
For example, I had a client who wanted me to build a web site that hosted her piano lessons. She was sure if only they were hosted somewhere, people would flock to it.
I tried to tell her what she really wanted was marketing and sales, which the web site could be a small part of. She insisted so we built the site anyway. I don't think it's ever gotten any sales...
- paravaib 9mo agoI agree, and that’s exactly the failure mode I’ve seen too. What seems to work better is when the “website” isn’t treated as a sales or marketing engine at all, but as a low-friction publishing surface for information that already exists and already has an audience. That’s actually what I’ve been experimenting with www.sheet2notice.com: instead of building sites, letting people expose a public, read-only page directly from something they already maintain (like a spreadsheet). No funnels, no SEO promises — just a clean, auto-updating view over an existing workflow. In that setup, the page supports whatever goal already exists (updates, coordination, trust), rather than pretending to create demand on its own.