Big +1. Users as a term radically homogenizes people you're supposed to be building for. I came to the same conclusion a couple years ago: http://corvusconsulti

Big +1. Users as a term radically homogenizes people you're supposed to be building for. I came to the same conclusion a couple years ago: http://corvusconsulting.ca/2010/08/no-more-users/ http://corvusconsulting.ca/2010/08/no-more-users/