Most definitely. Youtube has video uploaders, commenters, raters. Games have players, coaches, referees, bots. Forums have admins, moderators, posters, subsc

Most definitely. Youtube has video uploaders, commenters, raters. Games have players, coaches, referees, bots. Forums have admins, moderators, posters, subscribers, lurkers. Torrents have seeders, leechers. Sure, Amazon has customers mostly, and some advertisers. New terms are ubiquitous from convention, not from reasoning.