Things that make me think a site is too slow are staring at a blank screen while waiting for doubleclick and trying to find the skip button for an intro ad. A

Things that make me think a site is too slow are staring at a blank screen while waiting for doubleclick and trying to find the skip button for an intro ad. A site should display its content first and then fill in the ads later. Engage your users while all the clutter catches up.