3 ms·
Of course they wouldn't tell users if they're in the control group or experimental group. It would destroy the validity of the experiment.
by nearbuy 9mo ago
Of course they wouldn't tell users if they're in the control group or experimental group. It would destroy the validity of the experiment.
- dangus 9mo agoYou still should have to consent to be studied. I’ve been part of multiple clinical trials and consent was always there. The control group exists. They know they’re in the study but they may not know they’re the control group.
- nearbuy 9mo agoI'm not commenting on the ethics of A/B testing without informing the customer. Maybe I misunderstood the comment I was replying to. If they meant that the experiment's results were probably valid but conducting the experiment was unethical, then my response was unnecessary.