I'd imagine also that company X would want some compensation considering the event company allowed a competitor to advertise at their session (which I'm sure co

I'd imagine also that company X would want some compensation considering the event company allowed a competitor to advertise at their session (which I'm sure cost them a lot) for free. Even though its not the event companies fault, why would anybody want to pay to sponsor a session when you can just drop in and pass out literature for free?