3 ms·

Yes. R&D is guaranteed to fall as a percentage of costs eventually. The only question is when, and there is also a question of who is still solvent when that ti

Yes. R&D is guaranteed to fall as a percentage of costs eventually. The only question is when, and there is also a question of who is still solvent when that time comes. It is competition and an innovation race that keeps it so high, and it won't stay so high forever. Either rising revenues or falling competition will bring R&D costs down as a percentage of revenue at some point.

saagarjha 9mo ago
Yes, but eventually may be longer than the market can hold out. So far R&D expenses have skyrocketed and it does not look like that will be changing anytime soon.
- sothatsit 9mo ago
  That's why it is a bet, and not a sure thing.