> Base F150 starts at half that. This is silly No it isn't [1]. > There seems to be no limit these days to how lavishly equipped, not to mention expensive, fu

> Base F150 starts at half that. This is silly No it isn't [1]. > There seems to be no limit these days to how lavishly equipped, not to mention expensive, full-size standard-duty pickup trucks have become at the upper reaches of their respective model lines. [...] They’re brash and uniquely American alternatives to fine-tuned European luxury SUVs. For those keeping score, Kelley Blue Book says the average full-size pickup sold for $66,386 last month, due in large part to the growing popularity of such upscale models. Sixty. Six. Thousand. Dollars. [1] https://www.forbes.com/sites/jimgorzelany/2026/01/14/the-costliest-pickup-trucks-now-command-six-figure-sticker-prices/ https://www.forbes.com/sites/jimgorzelany/2026/01/14/the-cos...