I prefer "greed". It's the much a simpler explanation that works just as well. In fact, I'd be willing to bet that the demand for soda has stayed the same or ev

I prefer "greed". It's the much a simpler explanation that works just as well. In fact, I'd be willing to bet that the demand for soda has stayed the same or even actually declined while the supply of corn and water hasn't bottomed out or gotten proportionately more expensive for soda companies.