Seems a bit embarrassing for Google (and before them Bing) to have to offer this. "Our giant well-funded teams of professionals can't tell the difference betwee

Seems a bit embarrassing for Google (and before them Bing) to have to offer this. "Our giant well-funded teams of professionals can't tell the difference between organic links and those maliciously crafted to sabotage you, so it's up to you, individual webmasters with far fewer resources and visibility into the link graph, to fix this for us." (Update: reading the official announcement and viewing the Cutts video, seems there's also a strong aspect of "pleading for amnesty" provided by this tool, for erasing past sleazy link-building efforts. Together with the repeated admonitions "most people shouldn't use this power user tool", it almost seems like a trick: like when the police publish that people with outstanding warrants have won a sweepstakes.)