I'm excited to see this. People in the SEO industry have clamored for this for a long time, but it wasn't really necessary until negative SEO has became more pr

I'm excited to see this. People in the SEO industry have clamored for this for a long time, but it wasn't really necessary until negative SEO has became more prevalent and effective the last few months. Traditionally, a link to your site could never really 'hurt' your domain. That has changed as Google has rolled out Penguin though and there are plenty of horror stories of people building 1000s of spammy links to a 3rd party sites and harming their rankings[1]. It wasn't fair to allow website owners to have their domains penalized for something that they have no control over...you can't prevent people from building malicious links to your site. Also worth noting that Bing rolled this same feature out in June of this year[2]. [1]http://trafficplanet.com/topic/2369-case-study-negative-seo-results/ http://trafficplanet.com/topic/2369-case-study-negative-seo-... [2]http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/06/27/disavow-links-you-don-t-trust.aspx http://www.bing.com/community/site_blogs/b/webmaster/archive...