Respectfully most programmers don't work in advertising. It may be suitable in Advertising where the term is well understood. However, I don't think it should b

Respectfully most programmers don't work in advertising. It may be suitable in Advertising where the term is well understood. However, I don't think it should be a widely applied term outside of that field. The "plain sense" of the term is not the technical definition the "plain sense" is as I described it above.