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> Eyeballs increase ad revenue If you're blocking ads, I think this is usually false. (But I would appreciate a correction if I'm wrong, or more detail if it's

• KeplerBoy 9mo ago
  You still increase their algorithmic reach by viewing and interacting with their content. It really is voting with your eyeballs: whether you like or hate the content, if you have it on your screen, the creators benefit.
• shiroiuma 9mo ago
  I disagree: network effects are still present even if you block ads. You tell your friends about it, they tell their friends, etc. Only a small fraction of people bother to block ads (or even know about ad-blocking), so the loss in ad revenue to those people is offset by the gain from their friends seeing the ads.
• pc86 9mo ago
  In addition to the two replies below, which are both accurate, most people don't block any ads.