Apple is an interesting example and I can see why you think that, but I think Apple does do marketing before they make the product. I don't have an inside sourc

Apple is an interesting example and I can see why you think that, but I think Apple does do marketing before they make the product. I don't have an inside source at Apple, but I am sure they are taking feedback from current products as well as researching competition when they are deciding what to make next. I think they are constantly trying to listen to their customers, and then wow. Sometimes they even try and show customers what they really want even when they haven't asked for it. That is why I think they are successful. They do their research to find out the real problem and not just the symptom of the problem. Some might not call that marketing but I do.