I haven't ever figured out why search is so hard for so many websites, including some that I've worked on. Even using third parties (like Keyoti) I've had troub

I haven't ever figured out why search is so hard for so many websites, including some that I've worked on. Even using third parties (like Keyoti) I've had trouble. In one case I solved a lot of issues with Elastic, but it's sort of overkill for 90% of website use cases.