it's Broicism; Modern self-help for dudes that think enjoying sex is feminine and washing your bung is homoerotic. The primary consumer is unlikely to read th

it's Broicism; Modern self-help for dudes that think enjoying sex is feminine and washing your bung is homoerotic. The primary consumer is unlikely to read the entirety of The Meditations and prefers short, punchy aphorisms they can memorize.