It's cheaper to operate and improve upon (by combining various websites into one over time), it's demonstrably clearer and easier to use than the current Direct

It's cheaper to operate and improve upon (by combining various websites into one over time), it's demonstrably clearer and easier to use than the current DirectGov site(s) - see their design principles here: https://www.gov.uk/designprinciples https://www.gov.uk/designprinciples - and it's designed for the use cases of right now (not 8 years ago).