I think that's one of the main motivations behind it (the realisation that most people enter [government] websites via search engines). They've designed the pa

I think that's one of the main motivations behind it (the realisation that most people enter [government] websites via search engines). They've designed the pages to be clearer for those use cases - you can read their thoughts and motivations in their design principles - https://www.gov.uk/designprinciples https://www.gov.uk/designprinciples (which are extremely good).