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The biggest issue is something new. People aren't able to imagine the new big idea until they see it. When they see it, then they want it, but before that the
by gibsonf1 19y ago
The biggest issue is something new. People aren't able to imagine the new big idea until they see it. When they see it, then they want it, but before that they had no idea they would want it. Case in point: the Iphone. Scientists are not the answer.
- amichail 19y agoYou already rely on scientists in the implementation. So why not make use of scientific results in the specification as well? Sure, the major idea can be new, but the way it is presented can make use of scientific results to increase the probability of success.
- gibsonf1 19y agoHow would your scientific proposal work in the Iphone example?
- nostrademons 19y agoMany of us already do. That's why it's useful to keep up with recent results in psychology/advertising/marketing. Problem is, one of those results is that consumers often decide whether to use a product based on an initial "gut feeling". That gut feeling is the combination of many factors, most of which are below the level of conscious perception. So science is effectively telling us that science cannot provide these answers...
- amichail 19y agoThe stock market is pretty unpredictable, yet people still try to identify trends. I think it is too early to give up.
- nostrademons 19y agoYeah, and look where it's gotten us. ;-)
- nostrademons 19y agoUgh, downvoted by mistake when I meant to upvote. Perhaps someone else can upvote to compensate? (And I really wish we could change our vote...it's pretty easy to slip...)