> To understand further investments you'd have to know R&D or at least Opex broken out for Apple Services (which AFAIK they do not share). Total R&D for the en

> To understand further investments you'd have to know R&D or at least Opex broken out for Apple Services (which AFAIK they do not share). Total R&D for the entire corporation was $9 billion compared to $29 billion just in Services revenue. How much of that R&D do you think the crApp Store needs, compared to the hardware and the operating systems? https://www.apple.com/newsroom/pdfs/fy2025-q4/FY25_Q4_Consolidated_Financial_Statements.pdf https://www.apple.com/newsroom/pdfs/fy2025-q4/FY25_Q4_Consol... > SaaS typically expects 80% gross margin, so Apple is not out of line here. App Store is essentially an online retailer (or consignment store), not SaaS. Apple is selling software written by other developers.